The Hollywood Reporter

The Hollywood Reporter was Hollywood's first daily entertainment industry trade paper. It began as a daily film publication, then added television coverage in the 1950s and began in the late 1980s to cover intellectual property industries.

[edit] Founder
William R. Wilkerson published the first issue of the Hollywood Reporter on September 3, 1930. This daily magazine reported on movies, studios and personalities in an outrageously candid style. Through its outspoken pages Wilkerson became one of the town's most colorful and controversial figures. He began each issue with a self-penned editorial entitled "Tradeviews", which exposed corrupt studio practices. "Tradeviews" went on to become one of the most widely read daily columns in the industry. The upstart publisher also employed hard-ball tactics to solicit advertising. Studios were literally blackmailed into giving their support. If they refused, he ordered a complete editorial blackout on all their material—from press releases to film reviews. The corporate moguls eventually banded together to deal with The Reporter. They refused Wilkerson all advertising support and deprived him of news from their studios. They even hired extra employees to burn The Hollywood Reporter when it was delivered every morning at their front gates. At the height of the battle, his reporters were barred from every lot in town. Wilkerson told them to climb over the studio walls and sift through executives' garbage. These tactics produced a flood of incriminating news, which Wilkerson cheerfully printed. President Franklin D. Roosevelt had the paper airmailed daily to his desk at the White House. By 1936, The Hollywood Reporter had become something even the most prescient studio heads never anticipated—a power that rivaled their own.[1]

[edit] The Hollywood Blacklist
Wilkerson believed that the Screen Writers Guild was one of the prime Communist strongholds in all of Hollywood. He used his TradeView column to publicize the "Communist Takeover" of the guild dating as early as 1938. Throughout the thirteen year Screen Writers Guild ban of its members advertising their services in trade papers, Wilkerson would not allow screenwriter credits in the Reporters film reviews.[2]

On Monday, July 29, 1946, Wilkerson published his TradeView entitled "A Vote For Joe Stalin". It contained the first industry names on what later became the infamous Hollywood Blacklist—Dalton Trumbo, Maurice Rapf, Lester Cole, Howard Koch, Harold Buchman, John Wexley, Ring Lardner Jr., Harold Salemson, Henry Meyers, Theodore Strauss and John Howard Lawson.[3]

Wilkerson soon went after Cole, who was the first Vice President of the Screen Writers Guild. Here, Wilkerson would be the first to ask the two questions that would ring throughout the nation for the next decade: "Are you a member of the Writers Guild?" and "Are you a member of the Communist Party of the United States?" On Monday August 19, 1946, Wilkerson wrote:

FOR THE PURPOSE of trying to tag the activity of the Screen-Writers Guild generally, and particularly its action proposing to our State Department that the U.S.-French film agreement be renegotiated to give "greater benefit" to the French film writers, we would like to ask Mr. Lester Cole, who authored the motion for SWG passage:

"Are you a Communist? Do you hold card number 46805 in what is known as the Northwest Section of the Communist party, a division of the party made up mostly of West Coast Commies?"[4]
In an editorial entitled "RED BEACH-HEAD!" on Tuesday August 20, 1946, Wilkerson took aim at Hollywood writer John Howard Lawson. On Wednesday August 21, 1946, in an editorial entitled "Hywd’s Red Commissars!", Wilkerson skewered John Leech, Emmet Lavery, Oliver H. P. Garrett, Harold Buchman, Maurice Rapf, and William Pomerance. On September 12, 1946, Wilkerson printed "the list" of names that would be plucked by The House Committee on Un-American Activities (HUAC) for their 1947 hearings. Wilkerson used two different colors to identify two different levels of participation in Communism. "Red" indicated that the individual was a card-carrying communist. "Pink" meant that an individual simply had communist sympathies.