Sunday, June 13, 2010

Generation Y

Generation Y, also known as the Millennial Generation, Generation Next or Net Generation,[1][2][3] describes the demographic cohort following Generation X. Its members are often referred to as Millennials[4][5] or Echo Boomers[6]. As there are no precise dates for when the Millennial generation starts and ends, commentators have used birth dates ranging somewhere from the early 1980s[7][8][9][9][10][11][12] to the early 2000s.[13][14][15][6][16][17][18][19][20] This generation generally represents an increase in births from the 1980s and 90s, not because of a significant increase in birthrates, but because the large cohort of baby boomers began to have children. The 20th century trend toward smaller families in developed countries continued,[21][22] however, so the relative impact of the "baby boom echo" was generally less pronounced than the original boom.

Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increase in a neoliberal approach to politics and economics.[23] The effects of this environment are disputed

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